RTBlog
Speaking of time machines, let me travel back to a few weeks ago when I was sitting in Rubicon Project's nice new Playa Vista digs (a.k.a. "Silicon Beach"). It should've … Read the whole story
- COMMENTARY
Properly harnessed, site retargeting can be a fantastic marketing tool. Our problem today is that few brands and agencies seem to be getting the … Read the whole story
COMMENTARYeMarketer has revised its mobile ad spend projections upward for 2013 by nearly one billion dollars. By 2017 the research firm expects mobile ad … Read the whole story
Forrester released a Wave report on data management platforms (DMPs) yesterday, which gives in-depth analysis on "the seven most significant providers" -- Adobe, Aggregate … Read the whole story
In one of the more surprising exchange-based developments, traffic lead generator LinkSmart has launched what it's calling a "marketplace" for publishers to trade links … Read the whole story
