Digital video ad marketplace SpotXchange today announced that Nick Welch has been appointed Director of Publisher Development, UK, a newly created position. The addition of Welch comes just weeks after … Read the whole story
"Real-time bidding, or 'programmatic buying' as it is sometimes called, is remaking the online ad industry with its approach of matching supply and demand … Read the whole story
Alanna Gombert may not think she's a pioneer, but she kind of is. Look at her job title: "Senior Director, Programmatic and Trading -- … Read the whole story
While exchange-based media buys are still only a fraction of the total media volume processed by big agencies, they are the fastest-growing segment of … Read the whole story
National cable rep NCC's big system to amass local cable, satellite, and telco inventory has added a big player -- Dish Network. The Dish … Read the whole story