RTBlog
PubMatic's move to create a marketplace for publishers to partner and collaborate on their own re-aggregated audience-selling represents another surprising, yet inevitable, development in Madison Avenue's exchange-based media marketplace. My … Read the whole story
In another step toward emulating the way online media is bought and sold, a major digital out-of-home player has quietly developed a method of … Read the whole story
- COMMENTARY
When the news broke about NewsCorp.'s announcement that it would no longer be releasing inventory to the ad nets, commentary from the industry got … Read the whole story
In an ironic twist in the rapidly evolving programmatic audience-buying marketplace, publishers are poised to start pooling their unsold audience impressions into consortia that … Read the whole story
- COMMENTARY
In football, success is often determined not by knowing where the ball is, but figuring out where the ball is going to be. With … Read the whole story
AOL Networks' Adap.tv this morning announced the opening of its office in Tokyo, Japan. Hisashige "Qz" Hashimoto has been hired to lead the new … Read the whole story
"[Company] provides unprecedented transparency to publishers, guaranteeing insight into every transaction. Publishers can use advertiser or category blocking, and will gain actionable advertiser-level visibility … Read the whole story
Eying a slice of the U.S.'s programmatic ad boom, European display ad startup YD just raised over $6 million dollars in Series A financing. … Read the whole story
Digital video ad marketplace SpotXchange is expected to today announce the launch of the SpotXchange platform for programmatic video advertising. The platform supports video … Read the whole story
