What's the biggest challenge in real-time marketing? The question was posed to a panel of all stars at OMMA Global this morning: Val DiFebo, CEO of Deutsh NY; Colin Kinsella, … Read the whole story
AOL Networks' Adap.tv is expected to announce Tuesday that the piping is now in place for programmatic TV buying on Adap.tv's media buying and … Read the whole story
Tremor Video today launched VideoHub Connect, a demand-side platform (DSP) available through VideoHub's advertising platform, VideoHub for Advertisers. The DSP's initial video inventory supply … Read the whole story
To help demonstrate the relationship between mobile advertising and actual sales, Millennial Media is rolling out a new set of analytics tools that attempt … Read the whole story
Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertising and sponsorships, said the first task in the company's uphill climb was … Read the whole story
Purina's Michael Kotick said the upside is big, since in today's connected world people who have great experience with a brand share it with … Read the whole story
Adweek yesterday posted a Q&A with Bob Lord, CEO of AOL Networks. He was previously CEO of Razorfish, and the first question Adweek asked … Read the whole story
Advertising Age today posted an article titled, "It's About Time to Get Real About Real-Time Marketing," pointing out that Oreo's Super Bowl tweet is … Read the whole story