Three of the largest digital premium Web portals -- AOL, Microsoft, and Yahoo -- this morning announced an agreement to work together in adopting "programmatic premium," or "programmatic direct," as … Read the whole story
Three digital advertising behemoths -- AOL, Microsoft, and Yahoo -- on Tuesday announced an agreement to create a common set of API specifications for … Read the whole story
"And brands have had little use for programmatic buying and ad tech in general since it's all been primarily geared for direct-response sellers," according … Read the whole story
Interpublic's Mediabrands unit has added another big premium publisher -- ESPN -- to its Magna Consortium. ESPN joins five charter big media companies -- … Read the whole story
"We are about connecting people to things they need and love," said Jody Ford, head of U.S. relationship marketing at eBay. "But we have … Read the whole story
The digital upfront is the perfect platform for buyers. Rather than continue with publisher-specific upfronts, let's expand the event into an industry-wide upfront powered … Read the whole story
More than half of digital marketers taking part in a survey believe campaigns require taking risks and that marketing has measurable value, but proving … Read the whole story
Mobile allows for a physical world version of online retargeting. Walking into a retail location is something like the first click a user makes … Read the whole story
Neil Vogel, CEO of About.com, called what About.com does "old and basic," but that hasn't stopped them from being real-time. Speaking on the "What … Read the whole story