Yesterday's news of Microsoft, Yahoo, and AOL coming together to create a common set of API specifications for programmatic direct sales marked what some (with some meaning people with a … Read the whole story
Travel is among the most invested verticals when it comes to programmatic display trading, according to new data from IgnitionOne. Travel has outperformed other … Read the whole story
As an industry, we spend every day opining on the value of Deal ID, the nomenclature of programmatic direct versus premium programmatic, the power … Read the whole story
Videology, a video advertising software provider, believes that the ad technology available today favors buyers, causing sellers to lag behind. In an effort to … Read the whole story
Detours around a dead end are common. So go ahead. Optimize your mobile search strategy, but forgetting to update information in Bing and Google … Read the whole story
AARP's unexpected Twitter moment came when Jeff Daniels took home the statue for the Best Actor in a Drama Series for his lead role … Read the whole story
"The emergence of RTB was critical because, for the first time, it allowed display marketers to target individuals rather than a website's audience," Business2Community … Read the whole story
Chute, a social photo-aggregation service, just debuted a tool for brands and publishers to contact consumers in real-time via Instagram and Twitter in order … Read the whole story
Magna Consortium charter members say getting brands onboard remains difficult. There also remains a widely held fear that automation equates to lower-quality inventory. Magna's … Read the whole story
PointRoll has promised to shed cookies it collected from Safari users in order to settle allegations that it circumvented their privacy settings, according to … Read the whole story
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according … Read the whole story
Bob Arnold's digital marketing story begins in Belgium. The University of Cincinnati student was on an exchange program during the dot-com boom and fell … Read the whole story