Digital media company Catalina has created a mobile commerce app featuring real-time coupon offers for grocery shoppers. I've had the idea of an ad exchange of grocery stores in pop … Read the whole story
Turn is the biggest and fastest-growing of the major DSPs, or demand-side platforms bidding display audience buys for the major agency holding companies, according … Read the whole story
Allstate is dropping Mayhem all over Twitter via @Mayhem. Built on spontaneous appearances, @Mayhem will allow fans to interact with Mayhem in a new … Read the whole story
Major League Baseball likes to be on the cutting edge when it comes to adopting the latest mobile innovations. So it's hardly surprising the … Read the whole story
Early on Monday morning, at the start of Advertising Week, I came up from the Times Square subway station and walked straight into the … Read the whole story