Real-Time Daily Issues for October 2013
Real-Time Daily - Thursday, Oct. 31, 2013
Real-Time Is Really 0.36 Seconds
Native Ad Formats vs. Exchange Ready Media
Programmatic Buying Drives More Advanced Targeting In Video Campaigns
Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform
I Still Don't Heart That Cannes-Winning Oreo Thing
Whom Would You Trust: A Human Or An Algorithm?
The Trade Desk Adds DG's Pre-Bid Data To DSP
2013: The Year Of Mobile? A Retail Campaign's 1000% Increase In Conversions Says Yes
Startups: Bring More Than Code To The Marketing Table
Flurry's Mobile RTB Magic
RTB To Reach $3.3B In U.S.
Century 21 Can Even Handle 'Haunted' Houses
Real-Time Daily - Wednesday, Oct. 30, 2013
Models Are People Too
Twelvefold Makes Programmatic Platform Self-Serve, Relies On 'Mindsets,' Not Cookies
Machine Translation: 5 Keys To Delivering Relevant Global Content
LiveRamp, Videology Partner, Let Brand Marketers Use First-Party Data For Digital Video
Whatever Happened To The Web Analytics Industry?
Twitter Sheds Light On Its Thoughts Of RTB's Future
54% Of Digital Ads Aren't Viewable, And Even 'Viewability' Is In A Black Box
Tremor Announces New Performance Based Pricing Models
UM Incubator Hatches Pixlee
Neustar Acquires Aggregate Knowledge For $119 Million
Run Hires Outram, Jean-Baptiste
Is RTB Ending Mobile Performance Advertising?
Real-Time Daily - Tuesday, Oct. 29, 2013
Is Big Data Crushing The Cookie? Real-Time With Acxiom's Daniella Harkins
No More Surveys: New Tool Offers Real-Time Consumer Insights
Programmatic: Using Data and Analytics To Drive Media Decisions
Sociomantic Strikes Data Partnership, Helps Travel Marketers Boost Demand
Hyperbabble Of The Day
Magnetic Creates Initiative To Protect Brand Marketers From Fraud
Midsized Media Shops Remain Strong
Forget What You Know About RTM
Yieldex Launches Calendar For Sponsorship Sales
Real-Time Daily - Monday, Oct. 28, 2013
Transparency: Are Pubs Just Waiting For Buyers To Define It?
LifeStreet Enter Mobile RTB With RevJet Platform
The Cookie Is Crumbling Under Multichannel's Weight
Native, RTB Set To Converge?
Programmatic Is About Freeing Humans, Not Replacing Them
Real-Time Daily - Friday, Oct. 25, 2013
Ads Know Your Name; Will They Soon Know What You Did Last Summer?
Can Automation Co-Exist With Customization? Turns Out, We're Moving To Automated Customization
Don't Overdo Ad Tech Partnerships: A Lesson From...Oktoberfest?
MediaCrossing Raises $6 Million, Billed As New Ad, Agency Trading Partner
Marketing Attribution Models Are Not A Magic Wand To Improve Sales
Google Inks MediaVest Deal, Eliminates Ambiguity In Online Ad Buys
Expose Of Experian Sparks New Questions About Data Brokers
Don't Be Scared Of Real-Time Marketing
In Europe, SpotXChange Says One-Third of Video Buys Will Be Programmatic by 2017; Now Only 4.6% Are
Real-Time Daily - Thursday, Oct. 24, 2013
Is Programmatic The Future Or The Now?
Big Data Generating Big Results For Marketers, But Not All Have Adopted It
Turner Launches Private Ad Exchange
Facebook Jumps On Retargeting Bandwagon
Aggregate Knowledge Joins Amazon Partner Network, Combines Its Data With Amazon Redshift
An Open Eulogy For Premium Publishers
Hyperbabble Of The Day
Perils Of Personalization Vs. Privacy
Do Advertisers Really Know Where Their Ads are Running?
Real-Time Daily - Wednesday, Oct. 23, 2013
'Fragmentation' Isn't A Marketer's Most Pressing Connection Issue
As Real-Time Supply Expands, Prices Crash: Report Uncovers Rampant Net-Bot Fraud
Digital Video Spending On Rise, Boosted By Programmatic
Brands, Consumers Don't Agree On Value Of Marketing, But Consumers Connecting With Data-Driven Channels
Game On: Search Retargeting
Mobile Video Ads Now Available For Programmatic Buying Via Adelphic
Monitoring Desire In TwitterLand
The Measurement Problem
About.com Taps Colbert As CRO
MoPub Could Quintuple Revenue In 2013
Real-Time Daily - Tuesday, Oct. 22, 2013
FBX Prices Were Going Up Even Before Google Joined The Party...
Insights Are For Brands, Data Is For Direct Response: The IMP Is Born
Want To Up Completion Rates? Just Help Your City's Baseball Team
Rich Media, Better Targeting To Drive Mobile Advertising Spend To $39.3 Billion By 2018
Hyperbabble Of The Day
DG Debuts Tool To Detect Ad Display Fraud
Visible Measures Offers New In-Stream Ads, Video To Publishers
Integrate Raises $7 Million
Datalogix Expanding Colo. Headquarters
Adap.tv's Low CPM Takes the Rosy Hue Off AOL's comScore Triumph
Experian Allegedly Sold Private Customer Data to Cyber Criminals
Real-Time Daily - Tuesday, Oct. 22, 2013
FBX Prices Were Going Up Even Before Google Joined The Party...
Insights Are For Brands, Data Is For Direct Response: The IMP Is Born
Want To Up Completion Rates? Just Help Your City's Baseball Team
Rich Media, Better Targeting To Drive Mobile Advertising Spend To $39.3 Billion By 2018
Hyperbabble Of The Day
DG Debuts Tool To Detect Ad Display Fraud
Visible Measures Offers New In-Stream Ads, Video To Publishers
Integrate Raises $7 Million
Datalogix Expanding Colo. Headquarters
Adap.tv's Low CPM Takes the Rosy Hue Off AOL's comScore Triumph
Experian Allegedly Sold Private Customer Data to Cyber Criminals
Real-Time Daily - Monday, Oct. 21, 2013
It's A Fickle Thing, This RTB Stuff
LiveRail Unzips Video Ad 'Pods' For RTB
Automation Will Run Your Entire Ad Campaign
Marin Labs Rolls Out Automation Technology To Enhance Ad Position
Hyperbabble Of The Day
IPG Vet Spengler Jumps to Clear Channel
RTB Changing The Mobile Ad Industry
Facebook To Let Google Onto FBX
Setting The Stage For Big Data Success
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