RTBlog
Arriving fashionability late - or, rather, not being invited until the party had been going on for awhile - Google will soon be able to offer its clients easy access … Read the whole story
Baseball fans in the cities of the final four teams in this year's MLB playoffs - the Boston Red Sox, Detroit Tigers, Los Angeles … Read the whole story
- COMMENTARY
To the marketer inundated with disparate, disjointed data, I suggest a new tool: the insights management platform (IMP), which has four major functions: Read the whole story
Citing Facebook's mobile success story and the move away from "underperforming" mobile banners, Juniper sees rich media and better real-time targeting driving rapid growth … Read the whole story
"In order to maximize the results from operation based advertising, it is necessary to continually strive for optimization by acquiring information, including the amount … Read the whole story
DG is launching a feature in its Peer39 platform Tuesday that allows ad buyers to detect and avoid clicks from botnets in advertising auctions. … Read the whole story
Visible Measures will begin to allow publisher partners to deliver skippable in-stream ads as well as promoted video -- i.e., native placements. This choice-based … Read the whole story
Marketing technology provider Integrate is expected to Tuesday announce that it has raised $7 million in a Series B round of funding. The round … Read the whole story
