RTBlog
I once tried to describe the programmatic ecosystem to a non-advertiser by way of a diagram. We were at a table, so I used tableware to lay it out: forks, … Read the whole story
The supply of media impressions available through real-time media-buying exchanges surged 32% worldwide during the third quarter of 2013 (vs. the same quarter a … Read the whole story
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Digital video is still growing by leaps and bounds in ad spend, and will likely continue on this path for some time, thanks to … Read the whole story
A major disconnect exists between consumers and marketers in terms of how each perceives the value of marketing. However, even though marketers have an … Read the whole story
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I know a lot about football -- and by a lot, I mean relatively nothing at all. A lifelong fan, I've played in a … Read the whole story
Targeted mobile advertising company Adelphic on Wednesday announced the addition of mobile video inventory to its demand-side platform (DSP). This means that agencies and … Read the whole story
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HipLogiq's new social media marketing tool allows marketers to respond directly to public expressions of desire or intent on Twitter, and then leverages that … Read the whole story
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It is a paradox that measurement, a discipline so predicated on objectivity, can sometimes be so subjective. Measurement has long been a subject of … Read the whole story
Continuing to reshape its management structure, About.com on Tuesday named Brian Colbert as its first Chief Revenue Officer. He will be expected to lead … Read the whole story
