Ever have one of those moments when it feels like time is slowing down? I had one yesterday when I asked a group of big advertisers what I thought was … Read the whole story
Twelvefold on Wednesday announced the launch of a self-service version of their programmatic platform, Spectrum 3.0. The company says the new Spectrum platform can … Read the whole story
As consumers demand better information and meaningful relationships with their favorite brands, it's no surprise that marketers have increased total spending on content development … Read the whole story
Digital video advertising providers are continuing to looks for ways to move television dollars online. One way they are trying to do that is … Read the whole story
Late the other night I finished Google's new digital marketing analytics training program, Analytics Academy. It's intended to help beginners acclimate to marketing/web analytics … Read the whole story
More data has come out today that suggests roughly half -- or in this case 54% -- of digital ads aren't even viewable. Highlighting … Read the whole story
Business Insider on Wednesday posted an article commenting on a post Twitter's direct of product, Ameet Ranadive, wrote on Medium. In that post, Ranadive … Read the whole story
Trying for a leg up in the super competitive digital advertising market, Tremor Video today announced new performance-based pricing models that it says means … Read the whole story
The new platform, which just received $1.5 million in seed funding, curates hundreds of millions of video images uploaded daily in near real-time. The … Read the whole story