RTBlog
I learned a lot about transparency at OMMA RTB in Chicago today -- or at least I think I did, because the more I learned about it the more confusing … Read the whole story
Programmatic in mobile is turning into more than just a fad, and OpenX just placed a big bet on its future. The company has … Read the whole story
- COMMENTARY
Extending the programmatic ad platform from online display to create addressable TV ads has been one of the industry's pet fantasies since I started … Read the whole story
It's no surprise that all in attendance for the OMMA RTB conference in Chicago, on Monday, are calling for greater procedural transparency. A little … Read the whole story
- COMMENTARY
Kate Morris reminds marketers to stop thinking about keywords and start thinking about topics, which requires a slight change in thinking about the information … Read the whole story
Adding to the already packed list of "something-based targeting," TubeMogul and Resonate have announced a partnership that will bring "motivation-based targeting" to online video … Read the whole story
Depends on who you talk to. Or in the case of OMMA RTB Chicago, who's talking to you from the opening panel debate. Jen … Read the whole story
TV ads will air in 210 markets via buys on network, cable and spot TV. Placements will be on "The Amazing Race," "Big Bang … Read the whole story
Sean "Diddy" Combs is betting big that young audiences will make room for Revolt.TV -- the digital extension of his new multi-genre, multichannel music … Read the whole story
"Marketing Daily" talks to Dave Winslow, Dealer.com's chief digital space strategist, about media landscape for dealers, and its opportunities and challenges. Read the whole story
