RTBlog
In the first RTBlog exploring the ultimate DMP debate, I spoke with champions of both the hybrid data management platform (DMP) and standalone DMP approaches. This time, I asked Rob … Read the whole story
Integral Ad Science this morning announced it has received Media Rating Council (MRC) accreditation for its viewability product. The accreditation comes less than a … Read the whole story
- COMMENTARY
Anheuser-Busch InBev is increasingly tapping into emerging platforms to connect beer drinkers with its products in real-time. The glue to its strategy is share-worthy … Read the whole story
Rubicon Project has promoted two executives to strengthen its operations in France, which already include powering La Place Media, a publisher consortium for real-time … Read the whole story
- COMMENTARY
Mobile data represents a next level of behavioral detail for profiling users. As the market matures, mobile DMPs will help marketers personalize both their … Read the whole story
Continuing to reshape the advertising ecosystem, analysts are beyond bullish about digital video in 2014 and beyond. As a result, analysts expect print and … Read the whole story
- COMMENTARY
Business Insider has posted an article explaining why real-time bidding (RTB) is going to "completely change" the mobile advertising equation. "Desktop programmatic buying of … Read the whole story
Mindshare's new North American CEO Colin Kinsella continues to put his stamp on the agency, with the appointment of its long-time branded entertainment president … Read the whole story
- COMMENTARY
Okay, this question is drawn from the many digital industry conversations I have had in the last four years, yet even more so in … Read the whole story
- COMMENTARY
You may have noticed that I don't spend much time in this column writing about, well, people. Kinda weird, since social media, like soylent … Read the whole story
