One of the more interesting topics raised in the real-time marketing report the Altimeter Group released today was bad real-time marketing. I've used this space to complain about bad real-time … Read the whole story
Yahoo on Monday announced that demand-side platforms (DSPs) MediaMath, DoubleClick Bid Manager, and The Trade Desk, Inc. have integrated as launch partners with its … Read the whole story
Altimeter Group released a report Tuesday titled "Real-Time Marketing: The Agility to Leverage 'Now.'" The company uses a quadrant chart to explain what it … Read the whole story
Mediahub/Mullen has created a partnership with demand-side platform and data management firm OwnerIQ, the companies said. The agency is keenly interested in honing its … Read the whole story
Data-driven traveler ad platform Sojern is expected to Tuesday announced it has raised $10 million in Series C funding. The round of funding was … Read the whole story
Ending the year on a high note, Tremor Video has been named Meredith Corp's exclusive third-party ad provider for unsold desktop pre-roll inventory. Andy … Read the whole story
Facebook formalized its expected leap into video advertising this morning with a company announcement that audio-off, auto-playing video spots will run in some user … Read the whole story
Minneapolis-based Olson became a consultant today with its acquisition of consultant and market research outfit PulsePoint Group -- which is based in Austin, where … Read the whole story
"Mobile-first" is a term we started hearing in 2013, and one we'll be hearing a lot more in the year ahead. As mobile factors … Read the whole story
Econsultancy has posted an article listing "10 questions to ask your prospective real-time bidding (RTB) agency," with agency meaning traditional advertising agency. Read the whole story