Adweek recently reported that Apple is building a real-time bidding (RTB) platform to sell ads via iAds, but the specifics of such an exchange were not revealed. Reading between the … Read the whole story
Eric Bosco, CEO of ChoiceStream, has a finite view of the changes the advertising industry will face in the future. Online Media Daily caught … Read the whole story
It's that time of year again -- when I make predictions for what's coming down the pike in digital video advertising in the coming … Read the whole story
Street Fight today published an article exploring the topic of "hyperlocal publishing," and notes that programmatic ad buying "could help hyper locals recoup revenues." Read the whole story
Some start-ups appear to have struck gold by combining trivia games with simple social features Take QuizUp, a socially savvy trivia app developed by … Read the whole story