Real-Time Daily Issues for January 2014
Real-Time Daily - Friday, Jan. 31, 2014
That Awkward Moment When FBX Scrambled Two RTB Companies In One Ad
Demand For Online Video Ads Increases Threefold Following Super Bowl
Long Live The #SuperBowl
Inneractive Closes $6M Series C Round
Memo To Marissa Mayer
Where Does Personalization End And Discrimination Begin?
Precision Health Media Rebrands, Offers Tech To Other Verticals
Social Media Ad Firm Moontoast Raises $4.5 Million
Replace Real-Time With Right-Time!
Click Fraud Costs Marketers $11B, IAB Issues Key Report
Macroeconomics And The Digital Space
Real-Time Daily - Thursday, Jan. 30, 2014
Run! It's The Sales Team Armageddon! Oh, Wait, It's Only Over There? Never Mind!
Jelli Launches 'Programmatic Direct' Platform For Radio Stations, Networks
Ad Tech Progress Requires Drastic Shift In Agency Priorities
Exchanges Kicking Fraud To The Curb, Still Lag Behind In Viewability
5 Things Super Bowl Advertisers Should Be Doing But Aren't
Forever 21 Tackles Mobile Programmatically
Abundant Venture Partners Launches Ardent IO
Demand Media Shifts Focus To Programmatic, Eliminates Direct Sales Team
Santa Claus, The Tooth Fairy, & 100% Sellout
Real-Time Daily - Wednesday, Jan. 29, 2014
Federated Media Goes Full Programmatic And Declares Itself 'Sovrn' - Real-Time With New CEO Knapp
Publicis Groupe's VivaKi Taps Beringer To Run Its AOD Unit
Behavior Analysis Triggering Increase In Paid-Search Clicks
RTB House Expands To UK, Ireland
IAB Explores Alternatives To Cookies
Federated Media Sells Content Marketing Division To LIN, Rebrands Programmatic Arm
The Best Biggest Strategies, Per Google
RTM: Preparing to Be Spontaneous
Is There Room For 'Premium Mobile Video' In Programmatic?
Search Remarketing: What You Need To Know
Real-Time Daily - Tuesday, Jan. 28, 2014
App-adaisical No More: Which Screen Is The 'First' One Again?
Programmatic Accounted For Nearly Half Of SpotXchange's Revenue In 2013
Motility Ads Luring App Developers To The Big Screen
Fox, Bing Team For State-Of-The-Union Reactions
Admedo Launches Self-Serve Ad Platform
LiveRail Adds Peter Naylor To Board Of Directors
Thought Catalog Reveals How Indie Publishers Are Taking Advantage Of RTB
Real-Time Daily - Monday, Jan. 27, 2014
The Super Social Bowl
Software Is Eating Marketing -- And Your Job
Horizon Turns New Page In Programmatic, Guarantees Ad Is In-View Before Bid Is Made
Viewable Ads
Natalie Mazer Joins AudienceScience, Places Bet On Hands-On Advertisers
Encrypted Search: How Search Marketers Need To Rethink Metrics
Mobilizing A People's Army Of Data Feeds
Now Hear This: Provenir Launches New Listening Platform
Google Scoops Up Artificial Intelligence Firm DeepMind
Google's Future In Lights, Camera, Brand Publishing
Real-Time Daily - Friday, Jan. 24, 2014
I Am Not A Geek, But I Play One When Querying Google
Who's Minding The Store?
TubeMogul Adds Viewability Reporting For Online Video Ads
MediaMath Unveils Certification Program For Programmatic Buyers
Ignoring Fraud Puts Your Reputation And Revenue At Risk
Unmetric Adds Competitive Tracking Of Social-Media Campaigns
Super Bowl Ads All Programmatic By 2020?
Sorrell: 'Opt-out' Is No Longer An Acceptable Data Strategy
Former Agency Buyer: 'We Don't Trust 95% Of The Sales Reps Out There'
2014 Ad Tech Memes
The Basic Questions To Ask About 'Programmatic'
Real-Time Daily - Thursday, Jan. 23, 2014
Turning 'RTM' Into 'Replay' Time Marketing
AdRoll Rolls On, Acquires Second Company In Userfox
RTB For Online Video: 'Don't Trust - And Definitely Verify'
'Small Data' Is Still A Hurdle For Brands Wanting 'Big Data'
Check Yourself: DoubleVerify's New Fraud-Free Viewability Measurement
Not Feeling The Love: Mindshare Reports Brand Loyalty Decline
'Programmatic Systems' Accounted For $1.9B Of Multi-Screen Video Spend In 2013
nRelate Gives Publishers Control Of Native Ad Quality
TechMedia Network Buys BuyerZone, Enlarges Lead-Generation Biz
Agency Owners Bullish On Acquiring Analytics Firms, Cool To Ad Tech Deals
Real-Time Daily - Wednesday, Jan. 22, 2014
Programmatic Creative: Smart Application Of Tech, But Does It Truly Help With Scale?
Xaxis, 24/7 Finalize Merger
How BlueKai Will Help POPSUGAR Find Its Audience
PubMatic Partners With Sony Subsidiary, Enters Japanese Market
Hyperbabble Of The Day
OwnerIQ Boosts Its Tech's IQ
PulsePoint Promotes Scott Portugal
iBeacon Beams Up Digital Shopper Marketing
Real-Time Daily - Tuesday, Jan. 21, 2014
International Adoption Shrinks U.S. Share Of Global RTB Market From 47% To 31%
Inventory Available For RTB Grew 35% In 2013; Supply And Demand Evening Out
4C Turns Publicly Available 'Big Data' Into Millions: Raises $5M Series B Funding
Cost To Reach Football Fans On Exchanges Dips; Travelers Still Expensive
OpenX Taps Harman To Lead EMEA Operations
CPXi Gets To Bottom Of Programmatic Creative To Achieve Scale
OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data
Real-Time Daily - Monday, Jan. 20, 2014
Don't Tell Anyone, But The Secrets Of Ad Technology Are Being Shared
From The Desk Of Keith Gooberman: Top Trader Makes Bid For Independence
You Can Practice Real-Time Marketing With The Lights On
'Buy Direct, Deliver Programmatically' Paying Off For Video Advertisers
Agency Integration Of Media And Creative On The Horizon
Paul Donato And The Final Frontier
Obama Limits NSA Data Collection, Marketers Mull Changes
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