RTBlog
It didn't take long for the industry to begin reshaping itself. Keith Gooberman's decision to launch an independent trading desk equipped with a consulting component -- to teach advertisers and … Read the whole story
Keith Gooberman is hanging up his hat at Varick Media Management and trading it for something that suits him a little better: his own … Read the whole story
- COMMENTARY
What is real-time marketing? I'll get to that in a moment, but it's not about dunking cookies in the dark. With the Super Bowl … Read the whole story
Combining programmatic technologies with traditional direct buying strategies is paying off for video advertisers. TubeMogul today released a report exploring how programmatic direct video … Read the whole story
- COMMENTARY
Advertising Age has posted an article written by Adam Kleinberg, CEO of Traction, predicting that "in 2014, we will see a big shift toward … Read the whole story
This story begins with a team of geospatial intelligence experts poring over satellite images on a computer screen. I wasn't in the room, but … Read the whole story
President Obama Friday announced limits on the National Security Agency program that reins in collecting data on Americans and bans eavesdropping on the leaders … Read the whole story
