I swear, I am not a geek. But I could hear myself sounding like one asking Google's top ad execs some tough, albeit incredibly wonky questions Thursday morning during a … Read the whole story
Video ad technology provider TubeMogul on Thursday announced the launch of a real-time viewability reporting tool. Video viewability ratings are now available from TubeMogul's … Read the whole story
Wind back the clock and envision yourself as a digital marketer in 2005. Chances are, you don't recognize it one bit, especially if you're … Read the whole story
MediaMath on Thursday announced the launch of its Open Buyer Certification program. The program is intended to highlight companies that have established themselves in … Read the whole story
Imagine taking your client out for dinner only to have your credit card declined when the bill comes. Now that's embarrassing, if you're not … Read the whole story
What brand ran the most successful social media campaign last year? Coca-Cola? Starbucks? Try Kroger. Read the whole story
Adweek has posted an article written by Kirk McDonald, president of PubMatic, predicting that all Super Bowl ads will be delivered programmatically in 2020. Read the whole story
Writing in The World Post, Sorrell said marketers have to embrace "opt-in" strategies that must be "clarified and simplified for the consumer." Businesses and … Read the whole story
This sentence is so eloquently blunt because it delivers a truth many are feeling, but few have the courage to share aloud. Upon hearing … Read the whole story
AdExchanger has posted a list of five ad tech memes to "know for 2014." Second on the list is "No Cookie, No Problem." Read the whole story
ClickZ has posted an article listing three basic questions marketers should ask when confronted with the term "programmatic." Read the whole story