RTBlog
At Wednesday's OMMA DDM in New York City, an interesting point arose during one of the panels -- "The Year Of Personalization: Making Data Smaller And Smarter." The question: Would … Read the whole story
Retargeting platform AdRoll is expected to Thursday announce the launch of AdRoll Retargeting for Mobile, which will allow marketers to retarget consumers cross-platform and … Read the whole story
- COMMENTARY
In 2013, unviewable ads and the wider issue of viewability were major talking points for the Interactive Advertising Bureau (IAB) -- and are still … Read the whole story
Rubicon Project, a programmatic trading platform that recently filed for an IPO, is expected to Thursday announce the opening of an office and a … Read the whole story
- COMMENTARY
It seems to me there are two distinct, even divergent camps emerging among digital marketing futurists. On the one hand, there are a number … Read the whole story
MediaMath and Sonobi on Wednesday announced a partnership that will make new "premium" inventory available to MediaMath clients. The inventory will be available via … Read the whole story
- COMMENTARY
The Drum on Wednesday posted an article titled, "It's clear with RTB: display is no longer a gamble." The post calls real-time bidding (RTB) … Read the whole story
Sonata, a Madrid-based mobile advertising platform that uses real-time bidding (RTB), on Wednesday announced it has launched its first U.S. office in New York … Read the whole story
Ayzenberg, a Pasadena-based independent agency, this week announced the appointment of Bill Buckley as vice president of brand integration. He previously served as VP … Read the whole story
As Instagram establishes itself as a key battleground for brands, tech vendors are scrambling to make sense of the platform and its marketing potential. … Read the whole story
