Turn, a demand-side platform (DSP), put its team of data scientists to work in an attempt to find which verticals in the programmatic marketplace were most competitive. Rather than looking … Read the whole story
A recent Microsoft Windows Phone 8.1 software development kit (SDK) leak reveals many changes to the next version -- and one in particular that … Read the whole story
Cox Media, the ad sales division of one of the largest operators of broadcast and cable TV outlets in the U.S., Cox Communications, has … Read the whole story
VentureBeat wrote a story, written by Roi Chobadi, co-found and chief product officer of LiquidM, titled: "Mobile ad tech's dirty secret: real-time bidding isn't … Read the whole story
The amount of desktop and mobile pre-roll inventory available for programmatic buying more than doubled in Q4, with mobile's available inventory up 142% compared … Read the whole story
The agency's new "operating system" is an execution of its "adaptive marketing" focus and puts a spotlight on paid media, which the shop says … Read the whole story
Appealing to mobile developers, Apple has acquired app testing and advertising software startup Burstly, best known for TestFlight -- a developer of a real-time … Read the whole story
Olympics marketing is worth the investment of both time and money, Visa Chief Marketing Officer Kevin Burke tells "Marketing Daily." The Olympic Games provide … Read the whole story