"Content is king," they say, and from it comes context. But what of people consuming multiple forms of content at once? Multitaskers are the new black, after all. Zample, a … Read the whole story
Google has partnered with Yandex, Russia's largest search engine, in a deal that will allow the two companies to open and share inventory across … Read the whole story
Higinio "HO" Maycotte, CEO and founder of Umbel, a smart data company, is not the first to believe the future of media buying is … Read the whole story
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the launch of a private exchange geared specifically to native mobile ads. The real-time … Read the whole story
"Multi-channel audience and content monetization company, [Company 1], a leader in programmatic advertising across mobile, video and online display, today announced a partnership with … Read the whole story
The Trade Desk, a demand-side platform (DSP), on Tuesday announced it has closed a $20 million Series B round of funding. The round was … Read the whole story
When you crunch comScore numbers between December and January, the online video marketplace seemed to have lost momentum. That is confusing, given the high … Read the whole story
Publicis Groupe's VivaKi on Tuesday announced it has joined the OpenVV consortium, which offers a viewability tool for in-stream ads. The OpenVV group was … Read the whole story
I once had a conversation with the head of engineering of a large, successful software company. I asked her how -- as her career … Read the whole story
Criteo this week announced the appointment of Ann Wang as managing director, China, a newly created position. Criteo is looking to "start full-fledged business … Read the whole story