RTBlog
If you go to an industry conference, you might leave the room thinking click-through rates don't matter and cookies are dead -- that there are new, better ways to measure … Read the whole story
Time Inc. has partnered with Google to launch a global programmatic advertising sales platform called the Time Inc. Global Exchange, The new platform, powered … Read the whole story
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Before humans endeavored to sail around the world and find out otherwise, it was a widely accepted fact that the Earth was flat. At … Read the whole story
VentureBeat on Wednesday released a report ranking the top 10 marketing automation vendors for small and medium-sized businesses (SMBs), as judged by over 1,000 … Read the whole story
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First-party data? Marketers know it's important to integrate first-party data through the customer's lifecycle to improve ad targeting. I received an email pitch from … Read the whole story
The multi-year "year of mobile" has spilled into 2014, and marketers are once again expected to ramp up mobile ad spend. Agency trading desks … Read the whole story
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The Drum has posted an article exploring whether or not programmatic is "the solution for publishers' online financial model conundrum." "For programmatic to be … Read the whole story
Vibrant Media, a publisher network with a focus on native advertising, on Wednesday announced a partnership with Moat, an analytics company. Through the partnership, … Read the whole story
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Media Week has posted a list of "10 things you need to know about programmatic," written by Graham Wylie, EMEA marketing director at AppNexus. Read the whole story
The Omnicom data division has hired three senior executives who signal a change in the company's approach to marketing its offerings, both to clients … Read the whole story
BoostCTR will rebrand to Boost Media Thursday, and announce two separate partnerships with bid management tools from DoubleClick, and Marin Software. Read the whole story
IBM Chairman and CEO Ginni Rometty made some predictions Wednesday at the Mobile World Congress, outlining the company's mobile strategy for Watson, the company's … Read the whole story
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The rules of engagement for a social night of Hollywood excitement. Read the whole story
