Real-Time Daily Issues for March 2014
Real-Time Daily - Monday, March 31, 2014
Ad Tech Requires Different, Not Fewer, Agency Folk
Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency
The Ins And Outs Of Buying Media Via RTB
VivaKi Bringing 'Native' To AOD Trading Desk
PubMatic's Goel: Programmatic Opportunities Will Only Grow
Epom Raises $7 Mil To Enter U.S., Partners With 10 DSPs
Microsoft Launches Pre-Roll Network
Has Social Media Killed Creativity?
Real-Time Daily - Friday, March 28, 2014
Neuroplastic Fantastic Brand Lovers
DataXu Encouraging Agencies To Build In-House Trading Desks
Mediations On Agency Disintermediation
Grapeshot Raises $3.3 Million, Plans To Hire 6 In NY Office
CPXi Raises $30 Million, Promotes Hirsch To President
Building Ad Platforms: Will Digital Ad Tech Absorb TV Ad Biz (Before TV Can Build Ad Tech to Absorb Digital)?
Yahoo Has Become A Litter Box For Online Advertising
Microsoft Launches Programmatic Video Ad Network In UK
Real-Time Daily - Thursday, March 27, 2014
Hubspot Tops Another Marketing Automation List
AOL To Mesh Ad Tech Stack Into 'One' Platform
Mobile Ad Tech's Dirty Secret: Your Campaigns Run On Performance & Premium Without You Knowing
TubeMogul Files For $75 Million IPO
Audience Targeting Changes TV Advertising
David Droga Has a Justine Saco-Like Moment While En Route To Australia
Mindshare, BuzzFeed Form Real-Time Pact
ReactX Gives Buyers Access To 'High Impact, Custom' Ads Via RTB
BrightRoll Hires New Managing Director For Europe Biz
Forget Patch, AOL Is Now Advertising Company
Real-Time Daily - Wednesday, March 26, 2014
Something's In The Water Down Under: Real-Time With AdRoll, AppNexus, RadiumOne Execs On Recent Moves Into Australia
The Future of Online Publishers: Three Key Trends
Future Combines Central, Digital Agencies
The Forewearable Future
HubSpot Launches Signals As iOS App, Hires VP Of Growth
The Rubicon Projection: A Successful IPO
Ebuzzing, Teads Merge, Headed For NASDAQ In 2015
Turn Strikes First Mobile, Video 'Deal ID' Partnerships
Augmented Reality: A New View Of The World
Acura Goes Real-Time For NCAA Basketball
Next View Ventures Hires HubSpot Exec Jay Acunzo
Real-Time Daily - Tuesday, March 25, 2014
Can Live TV Be Altered By Real-Time Viewer Feedback?
European Ad Platform YD Names Triscari New CEO
MyBuys Puts Money Where Mouth Is With New Display Ad Platform
Coull Names Melisaratos Global Head Of Programmatic Ad Operations
Trademob Taps Genzlinger As CEO
Adobe's Mobile Services Support iBeacon, Predictive Tools
Demandbase Raises $15 Million
OgilvyOne Appoints First Chief Technology Officer
Telltale Signs of Incumbent-Biased Briefs
Automation 'Not Just For Nerds' Anymore
Programmatic Market Must Earn Trust From Publishers, Marketers
Real-Time Daily - Monday, March 24, 2014
76% Of Advertisers (And Rising) Use Real-Time Marketing
Neustar Unveils New Platform, Claims It's The Most Unified Consumer One, Yet
AdRoll Launches Book On Retargeting: Q&A With President Adam Berke
More Devices, Less Divisive: Supply Chain Taps Into Tapad
Turn Partners With European SSP StickyAds.tv For Video Inventory
Criteo's Follow-On Offering Set At $45 Per Share
4As' Top Media Priorities: Multimedia Measurement, Addressable, Mobile Readiness
Report Reveals Gross Disparity In Online Video Ratings, Implies Overstatement
Window to Premium Programmatic to Open
Crashing Twitter
Real-Time Daily - Friday, March 21, 2014
TV Making Second Screens Work For it
TubeMogul Offers Video Viewability Tool For Free
Direct, Upfront and Guaranteed: Navigating the Inventory Landscape
Casale Media Adds 5 Execs To New York Office
Looking At Media Automation
Lenovo Partners With Unified For Social Advertising
So Close, You Can Almost See It: Viewability
Twitter At 8: Still A Challenge To Marketers...And To This Old Fart
Jana Unveils Mobile Ad Platform For Emerging Markets
Enplug Wins 4A's 'Startup Showdown'
IAB Releases Primer On In-Image Ads
Real-Time Daily - Thursday, March 20, 2014
Forget Millennials, Gen X And Baby Boomers Driving Auto Ads
Denver-Based Startup Raises $1.8 Million, Launches RTB Platform
The Wearable Advertising Auction Model Designed By Search Experts
Despite Success, DataXu Says It's In No Rush To IPO
Getting Real-Time Insights Marketers' Big Challenge
Big Data Boom For UK Ad Industry A Fitting Tribute To Alan Turing
Exchange Lab Opens Chicago Office, Taps Campo From MediaMath
IgnitionOne Closes Deal On Knotice, Acquires Life Cycle Management Services
AdRoll Sets Up Shop In Australia
Budget Well Received For Focus On Big Data And Investment
Viamedia Names Sims VP Of Media Research
CMOs Underprepared For Data Explosion
Real-Time Daily - Wednesday, March 19, 2014
Building Rapport Between OOH, Automation
ChargeAds Unveils New DSP For Medium, Large Agencies
You Can't Do Programmatic TV Without Good Data
Kiip Teams With VivaKi, Facilitates Brands' 'Buy Moments'
DataXu Appoints Ed Montes As Chief Revenue Officer
Marissa Mayer: The Case For Advertising On Yahoo
ChoiceStream Gets Creative With Real-Time Weather, News Data
Read All About It: DFM, Rumble Partner On Mobile Publishing
Samsung's Marketing Capitalizes On Real-Time Moments
AppNexus Enters Australia
ZO, Collective: TV Online Views Can Alter Marketing Plans
Real-Time Daily - Tuesday, March 18, 2014
Buzzword Bracket
Tremor Names Seebohm West Coast Director Of Programmatic
Are Marketers Ready For The Age Of 'Peak Cookie'?
Lotame Acquires AdMobius For Cross-Device Targeting
Agencies, The Geeks Are Eating Your Lunch
Japanese Supply-Side Platform Eyeing IPO
TapSense Opens Doors For Native Mobile Ads, Includes RTB
Ad-Tech Group Nexage Seeks Series C Funding
Agencies Think They're Real-Time Fast; Clients Disagree
Advertisers Shouldn't Shy Away From Automation
Really: Fiat In Brazil Brings Car Showroom To The Web
"We Have Confused Persuasion With Promotion." Sir John Hegarty Blasts Modern Advertising
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