If you are running a campaign with click-through rate as your No. 1 KPI, you may want to focus your efforts on advertising over the weekend. If you want to … Read the whole story
WPP's Kantar Media on Wednesday announced its foray into programmatic through a number of partnerships that will allow publishers to display their available programmatic … Read the whole story
The ad tech industry is always simmering with activity, and has been particularly active with M&As lately. This is (usually) great news for investors, … Read the whole story
Vserv.mobi on Wednesday announced the availability of Search Intent Ads -- or search ad formats -- into its mobile real-time bidding (RTB) exchange. The … Read the whole story
Gee, wish I could say the same, but I guess somebody's got to pay for all those killer drones and non-functioning healthcare websites. And … Read the whole story
New data from ChoiceStream reaffirms the notion that news cycles have a direct impact on the number of competitors -- and ultimately the prices … Read the whole story
More than half (57%) of U.S. smartphone owners who see in-app ads find them interruptive, and only 20% think the ads are relevant to … Read the whole story
That's according to a 'Wall Street Journal' blog entry that reported the agency has struck a deal with Weather Co. for access to weather … Read the whole story
The Seattle-based startup Blab wants to become the crystal ball of advertising. It created technology allowing brands to predict, with 70% accuracy, trending topics … Read the whole story
The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold … Read the whole story