Local ad platform YP has beefed up its digital ad offering by "investing heavily in programmatic" through a new partnership with OpenX. The companies … Read the whole story
Have you heard about the independent media trader (IMT)? This catalyst of change is an emerging discipline focused on executing ad inventory buying and … Read the whole story
AnyClip Media, a programmatic video ad platform, on Tuesday announced it has emerged from stealth mode. A company representative told "RTM Daily" the platform … Read the whole story
Marketing Land has posted an article written by James Green, CEO of Magnetic, explaining "how content and data-driven marketing can co-exist," namely through "programmatic … Read the whole story
Longtime GroupM communications chief John Wolfe is out as part of a restructuring of the marketing communications department of the WPP media unit. As … Read the whole story
The approval process for the proposed Omnicom-Publicis merger has bogged down on several fronts, acknowledged Omnicom CEO John Wren. Certain approvals are critical or … Read the whole story
The Media Kitchen elevated Jonathan Kim to digital engineering director, up from senior search strategist. With clients becoming increasingly more involved in ad tech … Read the whole story
Many organizations turn to cross-pollination marketing, which leverages two brands to help customize and personalize the marketing experience for customers. Specifically, cross-pollination refers to … Read the whole story