RTBlog
Vserv.mobi, a mobile ad network that has recently repositioned itself as a mobile ad exchange, on Wednesday released some data on the "state of [its] exchange." Keep in mind this … Read the whole story
BrightRoll Bakes Nielsen, ComScore Ratings Into Platform, Taps BlueKai For Mobile Audience TargetingProgrammatic video ad platform BrightRoll on Wednesday announced several key partnerships that will give its clients access to measurement data and additional inventory. The … Read the whole story
- COMMENTARY
Gregg Colvin, U.S. COO at Universal McCann (UM) is very experienced with both programmatic (@agency) and premium (@Fox Networks). As a trained lawyer and … Read the whole story
MediaMath on Tuesday announced partnerships with some of the biggest video ad supply partners in the industry in an effort to give media buyers … Read the whole story
- COMMENTARY
Private marketplace gives demand and supply partners the ability to transact video advertising programmatically, in a direct, invitation-only technology platform. So why did this … Read the whole story
Yieldex --- a company that has spent the better part of a decade on the supply side of the equation by providing revenue management … Read the whole story
"[Company], the leading mobile Demand Side Platform (DSP), is pleased to announce that the cross-device capability of its proprietary Data Management Platform (DMP) came … Read the whole story
Advertisers can now deliver ads to mobile devices -- as well as tablets and laptops -- that are complementary and simultaneous with ads on … Read the whole story
AOL's Adap.tv on Tuesday announced the expansion of its recently opened Singapore office with two new hires. The company has named Arjan Bolhius and … Read the whole story
Rocket Fuel on Tuesday announced a partnership with TransUnion that will put its artificial intelligence to work both on and offline. TransUnion works with … Read the whole story
Quantcast on Tuesday announced the appointment of Marcus Harper as head of international client development. Harper joins Quantcast from Yahoo, where he served as … Read the whole story
