Marketing is embracing its data-driven future, says Forrester, and its people are learning that new skills and partners are "essential to success." That's how Jim Nail, principal analyst at Forrester, … Read the whole story
DataXu, a demand-side platform (DSP), on Thursday announced it has acquired JasperLabs, a San Francisco-based provider of "dynamic creative optimization" software. "Dynamic creative optimization" … Read the whole story
With the downfall of cookies allegedly written on the wall, many ad buying platforms are looking for ways to prepare themselves for the future … Read the whole story
Citing "an improved economic outlook in the U.S.," as well as the incremental stimuli of the Olympics, The World Cup, and the Affordable Care … Read the whole story
Competition for biddable ad inventory in mobile heated up significantly last quarter, according to mobile real-time bidding ad exchange Smaato. The company on Thursday … Read the whole story
Taykey on Thursday announced the launch of the "Real-Time Advertising Academy," a program meant to help brands and agencies tread the waters of real-time … Read the whole story
TC Media this week announced the launch of its Canadian Programmatic Marketplace, which houses ad inventory in English and French. The company says the … Read the whole story
Video ad tech provider Sightly on Thursday announced the launch of a video ad platform for local marketers, dubbed TargetView. The company is a … Read the whole story
To the best of our knowledge, humans are the only species capable of thinking about thinking, even though most of us don't do it … Read the whole story