RTBlog
Simpli.fi, a demand-side platform (DSP), on Tuesday announced integrations with three new ad exchanges: Twitter's MoPub, Millennial Media and LiveRail. The partnerships round out Simpli.fi's platform, giving the company the … Read the whole story
Taking "viewability as a currency" to the next level, Undertone has announced the launch of Verified View, a new platform that lets advertisers buy … Read the whole story
- COMMENTARY
I was raised to avoid using labels. Describing people, countries, and companies with broad descriptions that can border on stereotypes, positively or negatively, can … Read the whole story
AudienceScience, an ad tech provider that looks to partner directly with brands, announced the appointment of Jeff Hochberg as vice president of business development. … Read the whole story
- COMMENTARY
Advertisers want assurance that they can reach their target audience with ads that are viewable. Without the means to identify this type of premium … Read the whole story
Matomy Media Group, a performance marketing company, on Tuesday announced Matomy Video, a supply-side platform (SSP) for video advertising. Matomy has partnered with content … Read the whole story
But the RadiumOne founder doesn't deny hitting her. Chahal was fired by the company's board of directors after he was charged with 47 felonies … Read the whole story
Beliefnet, a provider of inspirational online and video content, has tapped Maxifier's programmatic direct platform to sell ads. Read the whole story
The agency cites Rentrak's ability to target audiences more precisely. The deal expands the relationship between IPG and Rentrak, which is part of a … Read the whole story
Mobile advertising shows no signs of sluggishness. Global mobile traffic has grown 45.5% quarter-over-quarter between Q3 2013 and Q1 2014, and ad spend has … Read the whole story
Looking for a financial adviser could take months. Consumers take to search engines to find information, and social sites to research other opinions -- … Read the whole story
