Real-Time Daily Issues for May 2014
Real-Time Daily - Friday, May 30, 2014
The Breakdown Of Mobile Programmatic Buying
FreeWheel, Adap.tv Partner, Will Collaborate On FourFronts Marketplace
SpotXchange Hires 2 To Boost Programmatic
InMobi Partners With Rubicon To Launch Mobile Native Ad Exchange
Mobile Ad Tech SessionM Partners With Japanese E-Commerce Site Rakuten
Adelphic Mobile Taps IXI For Financial Data For Targeting
Adcade Appoints Coffee As VP Of Sales & Biz Dev
'Integrated' Campaigns Fall Short
Robotic Click Fraud Signals Bright Future For Natives
A Digital Media 'Manifesto'
Real-Time Daily - Thursday, May 29, 2014
Programmatic Spend Up Across The Board; Travel, Telecom Verticals Become More Competitive
Mobile Passion Is Priceless For Programmatic
Rakuten Marketing Acquires DC Storm For Cross-Screen Attribution
NativeX Unveils Native Ad Exchange For Mobile Games
My Toon And Me: Real-Time Messaging Avatars Let You Play With Your 'Self'
Datalogix Lands $45M Round Of Financing
PubMatic Names Ex-Hearst Magazines Chairman Black To Board Of Directors
Targeted Victory Teams With Rentrak For TV Data
Magnetic Acquires Retargeting Startup Cognitive Match
Simulmedia Taps Cooperstein From Forrester As CMO
DigitasLBi Provides SocialFlow Ad Tech To Enhance Paid, Owned, Earned Media
Rocket Fuel Responds To Financial Times
Skype To Translate Real-Time Conversations
Engine Takes Content Real-Time With Moment Studio Launch
Predictive Analytics Remains Huge Challenge
The Confusion With Cross-Device Retargeting
Real-Time Daily - Wednesday, May 28, 2014
The Light Is Shining On Mobile Programmatic
Biggest Barrier To Real-Time Native Content Is Brands Themselves
Paid Search, Display Outsourced; Analytics, Social Media In-House
Omnicom, Twitter Sign $230M Multi-Year Agreement
The Confusion With Cross-Device Retargeting
Human Demand Boosts Mobile Game, Acquires DMP eDealya
Brinkworth Leads Ensighten's Asia-Pacific Team
The Fraud Problem On Video Exchanges
Mercedes online ads viewed more by fraudster robots than humans
AppNexus Doubling Down In Singapore
Engine Takes Content Real-Time With Moment Studio Launch
Verve Mobile Launches White-Label Mobile Offers
Twitter Strikes Billboard Deal For Real-Time Music Stats
Is Big Data Helping Or Hurting The Shopper Experience?
Real-Time Daily - Tuesday, May 27, 2014
Automating The Hands-On
IDG Enterprise Opens Up Inventory To 'Programmatic Direct' Trading
In Programmatic Integration, The Buyers Are In Front -- Again
Struq Appoints Weaver Regional VP Of Sales, Southwest
Permission Advertising: How Skippable Video Ads Drive Media Value
AOL, Convertro Team To Help Marketers With Data, Analysis
Videology's Kerckhove: France Has Embraced Programmatic TV
10 Ad Tech, Marketing Execs Nominated For EY's N.E. Entrepreneur Of The Year
Ad Tech Start-up TVTY Takes $4.5M
Facebook News Feed Algorithm Tweaks Hit SMEs
Real-Time Daily - Friday, May 23, 2014
Alan Schulman Has A Brand New Bag, And It's An Automated One
BrightRoll Inks Partnerships With Exelate, Verizon For Mobile Targeting Data
Fraud Prevention Will Tip The 'Scale' Of Online Video
MediaMath Launches Blog For Ad Tech's Engineering Community
Brands, Agencies Looking For More Transparency In Programmatic
Criteo Names Buckley Head Of Sales
Marketers Need To Better Understand 'Programmatic'
12 Ad Tech, Media Tech Startups To Compete In This Year's MassChallenge
NEW! Dispensers In Mexico City Print Out News On Paper Towels
Social Is The Future Of Native
Lotame Taps DataXpand's 'Data Marketplace' To Reach Latin American Audiences
Dentsu Strikes Accord With Pinterest Japan
Conde Nast Expands Google Partnership To Further Programmatic Sales Approach
Real-Time Daily - Thursday, May 22, 2014
Marketers 'Taking Programmatic In-House' Gets Real
Local Brands Adopting Programmatic, Financial Sector Spends Big In Q1
Programmatic Internet Of Things Right Around The Corner
Silicon Valley And Madison Ave: Bridge Construction Continues
AOL Pushes Into Linear TV: Acquires Audience Targeter PrecisionDemand, Merges With Adap.tv
How Mobile Changes Consumer Behavior During Work Hours
CPM Is A Dead Man Walking. Time And Audience Reach Are Staking Their Claims
Neustar Appoints Rosner As CMO
Evergage Raises $4M In Series A Round Led By G20 Ventures
Blockbuster Launches 'Blockbuster Everywhere' API
Real-Time Daily - Wednesday, May 21, 2014
Real-Time Marketing's Next Frontier
When In Acronym Overload, Simply Remember The Letter 'A'
Vindico Launches DSP For Video, Features Built-In Tech To Grade Ad Quality
Undertone Promotes Ferengul To CEO, Cassidy Moves To Chairman Of The Board
Will There Be An 'Oreo' Moment During The World Cup?
SpotXchange Sees 350% Boost In Programmatic Video Spend In Q1; Hires, Promotes 3 For Regional Leadership
Does Twitch Equal Real-Time Marketing Magic?
Europe's Online Ad Market Reaches 27.3B Euro In 2013, Mobile Display Accounts For Over 10%
Planned Or Unplanned Real-Time Social Marketing: Be Prepared For Both
Nine Days Until MITX's 'What's Next' Awards For Digital Excellence
Real-Time Daily - Tuesday, May 20, 2014
Intrusive Intimacy
PubMatic Puts Mobile In Motion, Acquires Ad Server Mocean Mobile For $15.5M
Picking A Lane In The Programmatic Marketplace
Centro Taps Moat For Viewability, Media Measurement
Programmatic Video Marching To 'Full RTB'
Publicis, Facebook To Share Data, Images, And Video
WGBH's "Innovation Hub" Gains National Traction
Thinknear Bows Location Accuracy Index For Mobile Ads
Adelphic Gaining Traction In Mobile Ad Space With Predictive Modeling
Real-Time Daily - Monday, May 19, 2014
Essence Responds To Ad Tech With Appointment Of First Director Of Programmatic
Rubicon Project Unveils 'Programmatic Direct' Platform, Launches In Mobile-Only Beta
Where There's Smoke, There's Fire (TV)?
Meresman, Saeger Join Turn's Board Of Directors
Stop Saying Programmatic Is Limited
Could Yahoo Find Its Programmatic Answer In AOL?
Publicis Groupe Joins NYC Media Lab
Conversion Rate Optimization Pushing On Marketing Budgets
REVOLVING DOOR: GroupM China Promotes Tony Chen To Chief Digital Officer
Marketers Don't Understand Programmatic Buying
Is RTB Ripping Clients Off?
Real-Time Daily - Friday, May 16, 2014
Programmatic To Account For 20% Of TV Ad Spend By 2018
PubMatic, xAd Team To Launch Location-Based Programmatic Marketplace For Mobile
Nothing In Life Is Guaranteed -- Except Media
TripleLift Taps Martin For Biz Dev, Wants 'Programmatic Native' To Scale
Hyperbabble Of The Day
CPM On Mobile Private Exchange 213% Higher Than Public
Geolocation Targeting: Stalking or Smart Marketing?
Ad Techs, Online Platforms Win Big At Annual NEVY VC Awards
PulsePoint Lands Former About.com CEO Jean As COO
Komli Media Adds Mobile To Retargeting Platform
MyThings Partners With ComScore For Brand Safety Tech
Half Of Agencies Plan To Spend 60% Programmatically By 2015
« Previous Entries