RTBlog
In a move that is indicative of the larger trend of agencies arming up for programmatic, digital ad agency Essence recently announced the appointment of Oscar Garza to director of … Read the whole story
In the programmatic ad space, private exchanges and "programmatic direct" software have emerged as two of the most popular methods for trading higher-quality inventory. … Read the whole story
- COMMENTARY
Months of whisperings and public murmurings have finally led to the unveiling of Amazon's over-the-top (OTT) device, the fireTV. Myriad of articles have focused … Read the whole story
Turn on Monday announced the appointments of Stan Meresman and Becky Saeger to its board of directors. Meresman is a board member at LinkedIn, … Read the whole story
- COMMENTARY
Dax Hamman, chief product officer at Chango, wants people to stop saying programmatic is limited. In a blog post on iMedia Connection, Hamman writes … Read the whole story
Publicis Groupe is the first agency holding company and ninth corporate member to join the NYC Media Lab. The lab, launched in 2010 by … Read the whole story
- COMMENTARY
The Street on Friday posted an article exploring the possibilities of a Yahoo-AOL merger, noting that Yahoo could be attracted to AOL's strong programmatic … Read the whole story
Marketers will spend more on search marketing although it is becoming increasingly challenging to measure campaign returns. To ease the pain, many will make … Read the whole story
GroupM China promoted Tony Chen to the newly created role of chief digital officer, China/Taiwan, a newly created position. Most recently, Chen was president … Read the whole story
