The majority of spend on demand-side platforms (DSPs) continues to come through managed services and networks, but their hold is giving way to trading desks and the marketers themselves. That's … Read the whole story
Local brands are rapidly making use of programmatic ad buying and have more than doubled their share of market spend in the past year. … Read the whole story
Big data's potential for programmatic advertising, if utilized in milliseconds, will allow brand advertisers to act in the moment (real-time): a place where consumers … Read the whole story
AOL is pushing to become a dominant player in the emerging "programmatic TV" buying space, announcing yet another acquisition -- advanced TV audience targeting … Read the whole story
About six months before Oracle acquired BlueKai for $400M, I wrote an article predicting that an Enterprise Resource Planning (ERP) software company would make … Read the whole story
Some 58% of employees participating in a recent survey did not receive a device from their employer, but still purchased one on their own. … Read the whole story
Neustar on Wednesday announced the appointment of Lisa Joy Rosner as chief marketing officer. She will be responsible for corporate and brand marketing across … Read the whole story
Time and audience reach are set to transcend the world of television and enter the digital marketer's vocabulary as campaigns start to be bought … Read the whole story
Evergage, a Boston-based ad tech company, on Wednesday announced it has closed a $4 million Series A round of funding. G20 Ventures led the … Read the whole story