Alan Schulman, VP, global digital marketing & brand content, SapientNitro, surprised attendees during his keynote at OMMA Video this afternoon, announcing that "I've got a new job." Even more surprising, … Read the whole story
Programmatic video advertising platform BrightRoll on Thursday announced partnerships with eXelate and Precision Market Insights (from Verizon) in an effort to boost mobile audience … Read the whole story
James Akhbari, VP and digital media director at Havas, told the audience at OMMA Video at Internet Week New York that he is "old … Read the whole story
Demand-side platform (DSP) MediaMath on Thursday announced it has launched a blog meant to educate ad tech's engineering community. The "Developer Blog" is a … Read the whole story
Christian Juhl, the new global CEO of digital ad agency Essence, says brands and digital agencies are looking for programmatic ad partnerships that put … Read the whole story
Retargeting firm Criteo on Thursday announced the appointment of Sheila Buckley as head of sales. She will have a focus on North American sales. Read the whole story
Warc has released a new report, "The Programmatic Primer," saying marketers need to gain a greater understanding of programmatic ad buying. Read the whole story
If real-time news was printed on paper towels and dispensed from corporate bathrooms, malls and cinemas, would you use more paper towels than usual? … Read the whole story
MassChallenge, the world's largest startup accelerator, has unveiled this year's roster of feisty competitors and at least dozen ad and media-related techs have made … Read the whole story
Data management platform (DMP) Lotame this week announced a partnership with DataXpand, which is a DMP of sorts itself. DataXpand houses audience data from … Read the whole story
OMMA Social in NYC kicked off with a question about the decline of Facebook organic reach -- down to the single digits, according to … Read the whole story
The Tokyo-based holding company will serve as "strategic partner" to the social network's Japanese operation which was established in 2013. The agreement is the … Read the whole story