Real-Time Daily Issues for June 2014
Real-Time Daily - Monday, June 30, 2014
The Tao Of Real-Time Media
World Cup's Impact On Mobile Exchanges: Volume Down, eCPM Up In Social
Three Choices For Implementing Transparency
TubeMogul Plugs Into Vungle's Mobile Video Ad Exchange
In Defense Of Swapping: TV Programmatic Inventory
16 More Companies Join IAB Ad Quality Program
Would You Lease A Pair Of Mud Jeans For A Year?
Will GroupM's Open Exchange Exit Start A Trend?
Jelli Ditches Social Radio To Double Down On Programmatic
NEW! In The Realm Of Girl Scout Cookies, Luis Suarez Is The Samoa
Rocket Fuel CEO John Says There's 'A Lot Of Value To Unlock' In Ad Tech
Real-Time Daily - Friday, June 27, 2014
Opportunities Ahead: 2014 UK Display Market To Be 47% Programmatic
MediaCom Testing Celtra's Mobile Ad Viewability Measurement Tech
Programmatic Mobile Video: Floor Wax or Dessert Topping? It's Both!
Survey Says: Women 55+ Skew In-Display Survey Results
Advertising Is A Story -- But A Story That Needs To Sell A Product
Hulu, FreeWheel Weigh In On Programmatic Video
IgnitionOne Looks For Acquisitions With $20 Million Funding In Pocket
Auto-Play Videos: The Silent Killer
B2B Marketers Plan To Ramp Up Investment In Automation Platforms
Ex-Media Kitchen Exec Forms Comms Strategy Shop
Real-Time Daily - Thursday, June 26, 2014
Putting Video Viewability Standards Into Focus
Xaxis Opens Shop In Moscow, Joins GroupM Russia
Could Programmatic Take Ad Men Out Of Agencies Into The Cloud?
Sizmek To Take Video Verification Tool Out Of Beta
Man Versus Machine
Hulu, FreeWheel Weigh In On Programmatic Video
Yahoo To Guarantee Viewable Impressions
Wego Launches Private Marketplace For Travel Advertisers
Omnicom's Annalect Reorganizes, Taps Wunderman's Samardzija To Be Chief Analytics Officer
Mobile Travel Sites On Rocky Road
iCrossing Rolls Out Real-Time SearchAi For Google AdWords Retargeting
Digilant Boosts CPG And Retail Datasets With 3 New Partnerships
[x+1] Adds 'KeyChain' To DMP For Offline Data Onboarding
Sickweather App Is The Foursquare For Illness
Programmatic Will Account For Nearly Half Of Digital Display Market This Year
Real-Time Daily - Wednesday, June 25, 2014
Putting Programmatic In Context
Untangling The Many Definitions of Ad 'Transparency'
Real-Time Marketing Takes A Bite At Suarez
Aerospike Raises $20M, Open Sources NoSQL Database
Mondelez Using Real-Time Video For World Cup
MediaCom AU Helps Foxtel Take Programmatic In-House
Real-Time Social Cuts Its Teeth On Suarez
Opera Acquires Mobile Video Firm AdColony
The Relativity Of Real-Time
Matomy Media Reconsiders LSE Listing
Pros And Cons Of Programmatic TV
[x+1] Adds 'KeyChain' To DMP For Offline Data Onboarding
Criteo Cites Higher Click Rates In Mobile Than PC
Baja Fresh Dives Into Digital With Real-Time Data
Local TV News, Ads Drive Search On Engines
Real-Time Daily - Tuesday, June 24, 2014
Viewability The Next Battle As Brands Eye Programmatic
Audience Targeting In Video Takes Off: Rocket Fuel Unveils Guaranteed Model Featuring Nielsen, comScore Ratings
Transformers Have Invaded Cannes
MasterCard Finds World Cup Sponsorship Isn't So Priceless: It And Other Brands Misidentified As Official Sponsors
Comcast Could Shake Up 'Programmatic TV'
Tremor Appoints Caine To Board Of Directors
Cadreon Australia Buying Half Of Video Ads Via 'Programmatic Direct'
Real-Time Daily - Monday, June 23, 2014
RTB For Dumpers: Why Are Brands 'Burning' End-Of-Quarter Budgets?
Apsalar Exits Mobile DSP Space To Double Down On Measurement
Hyper-local Data: Programmatic Game-Changer, And Not Just For Mobile
Programmatic And Real-Time Central Takeaways From Cannes
Leave Real-Time To Advertising That Delivers On Marketing's Human Strategy
Global Launches Audio Exchange, Eyes Inclusion Of Programmatic
UM, AOL Launch 'Moments' Real-Time Marketing Platform
Snapchat's "Our Story" Shines (Sort Of) At Music Fest
LiveRail Opens Office In Germany, Names Benning MD
Factor & Gamble: 'Why Would Consumers Give A Crap,' Pritchard Asks
Entravision Buys Pulpo Media, Enhances Digital Ad Capabilities
Oracle Acquires LiveLook, Allowing Brands, Clients To Share Screens
Foursquare Boasts National Brands - What About SMBs?
Programmatic TV: Bringing Sexy Back, Ad Dollars, Too
Real-Time Daily - Friday, June 20, 2014
M&A: Measurement and Attribution
Viewability As A Currency Grows Up; RealVu Launches In-View Only Exchange
DigiTrust Launches, Aims To Standardize User ID
Google Buys Video Ad Firm mDialog, Will Integrate With DoubleClick For Publishers
BBC Worldwide Using Google To Sell Video Ads
Sorrell Slams Cannes, Warns About Native 'Transparency'
ISBA Tells Brands What They Should Ask About Programmatic
VivaKi Gains Additional Data For AOD Through Datonics Partnership
Drawbridge Taps LiveRail For Pre-Roll Video
CMOs Who Awaken To Big Data's Power Think Inside
What Video Learned From Display
Ad Industry Urges Web Standards Group To Abandon Do-Not-Track Effort
Twitter To Buy Snappy TV To Drive TV Viewership
Agency Business Up, Ad Budgets Up, Suspicious of Industry Data
Real-Time Daily - Thursday, June 19, 2014
Fliphound Brings Manual Real-Time Bidding To DOOH
SpotXchange Doubles Down On Fraud Protection With DoubleVerify Partnership
How to Score Big With Real-Time Marketing: What You Need to Know For The 2014 FIFA World Cup
BBC Worldwide Using Google To Sell Video Ads
Real-Time Marketing Means Less Hierarchy
Reel-Time In Cannes: Saatchi Makes Delegates 'Feel'
Vdopia Opens Shop In Germany, Australia; Hires 3
VivaKi Gains Additional Data For AOD Through Datonics Partnership
Hyperbabble Of The Day
Havas, Nugg.ad Team For Programmatic Campaigns In Poland
Real-time Marketing Is A Real Waste Of Time
ISBA Tells Brands What They Should Ask About Programmatic
Must We All Be 'Always On'?
'Agency Disruption' A Programmatic Trend?
Real-Time Daily - Wednesday, June 18, 2014
Ad Tech's Impact On Competition: Real-Time With MultiView's Ben Maitland
Real-time Marketing Is A Real Waste Of Time
Clypd Unveils New API For Programmatic TV
WPP Taps Factual For Location-Based Data
TEG Talks: A New Video Series From Adap.tv
SunTrust Says Twitter Is A 'Buy,' And MoPub Is The Reason Why
The Bean Counters Are Watching: Programmatic About To Get Scrutinized
Eyeota Brings Audience Segments To Programmatic Buyers In Australia
Break Down Measurement Silos And Get with the Program-matic
Digital Ad Industry Calling On Technical Marketing Temps, Contract Workers
GroupM's Exit From Open Exchanges Highlights Desire For Quality
Real-Time Daily - Tuesday, June 17, 2014
Don't Rush Real-Time; Delta's World Cup Tweet Misses Mark
Mondelez Taps TubeMogul For Programmatic Video, Keeps MediaVest Involved
Is Programmatic Ad Tech Becoming Too Powerful for Marketers?
Sizmek Creates Team Of RTB Specialists To Aid Buyers
Taking Programmatic In-House: The Impact For Marketers
SMG, Twitter Find (Surprise) Twitter Is Impacting TV
How To Rethink Ad-Technology Budgets
Exchange Lab Adds MediaMath To Growing List Of DSP Partners
Global Ad Revs Expected To Hit $516B In 2014
Tremor Promotes Seitz To VP Of Strategy & Ops
Speed Of Creativity Making Marketers Lose Sleep
« Previous Entries