RTBlog
Marketers taking programmatic ad technologies in-house has been a growing trend and a topic of interest around the industry. It is not the predominant buying method -- recent reports peg … Read the whole story
WPP's The Data Alliance, and Factual, a location data platform, on Tuesday announced a partnership that will allow WPP companies to use Factual's location-based … Read the whole story
- COMMENTARY
While the best soccer players of a generation compete on the football pitches of Brazil, the best social marketers host their battle in real … Read the whole story
AOL's Adap.tv on Tuesday launched a new video series dubbed TEG Talks, a play on the popular TED Talks. The talks are given by … Read the whole story
- COMMENTARY
Programmatic platforms are no longer attracting just chump change. As the investment rises, serious scrutiny of transparency, waste and fraud will be coming from … Read the whole story
Eyeota, a data management firm for marketers across Europe, Asia-Pacific and Australia, has partnered with Roy Morgan Research, an Australia market research company. Eyeota … Read the whole story
- COMMENTARY
Two hot topics swirling around the media industry today -- cross-platform measurement and programmatic buying -- were front and center at the recent ARF … Read the whole story
The digital advertising industry continues to shift hiring practices to trying before buying through consulting and freelance work. Attrition continues to rise as digital … Read the whole story
- COMMENTARY
GroupM's desire to exit open ad exchanges by the end of 2014 "is a power move, in addition to a defensive measure," writes Advertising … Read the whole story
