It's been a little over a week since we launched the RTB 500 and I apologize for not weighing in on it again sooner, but this little ad festival over … Read the whole story
Less than one year after entering the mobile programmatic space, data platform and app analytics firm Apsalar wants out. The company announced its exit … Read the whole story
Hyper-local data is now available via programmatic media buying, and the implications are huge. Hyper-local targeting mainly uses a consumer's latitudinal and longitudinal coordinates … Read the whole story
The platform -- which will serve messages in reaction to national and regional events, such as weather conditions, turns in the stock market, sports … Read the whole story
Real-time has revolutionised the way online advertising campaigns are bought and sold. Now, though, real-time is a mantra for marketers. But can that actually … Read the whole story
LiveRail, a video advertising supply-side platform (SSP), on Friday announced the opening of a new office in Hamburg, Germany. The company has appointed Christoph … Read the whole story
CANNES, FRANCE -- The world's most powerful marketer summed up the underlying theme of this year's Lions Festival, and provided a framework for advertising's … Read the whole story
Spanish-language broadcaster Entravision has acquired Pulpo Media, which offers digital advertising services to reach Hispanics in the U.S. and Latin America, for $15 million … Read the whole story
Oracle has acquired LiveLook, giving clients the ability to browse and share information on a computer screen in real-time on the cloud. While the … Read the whole story
As a company known for mapping out people's movements, Foursquare's own pathway has never been easy to figure out. After starting out as a … Read the whole story
Melanie is a colleague of mine who is an exceptional marketer. Melanie is also a self-described shoe fashionista. Digital marketers know plenty about Melanie's … Read the whole story