Is "context" -- the content of an ad in relation to the content of the Web site it's placed on -- a lost art when it comes to programmatic buying, … Read the whole story
Aerospike, a Mountain View, Calif.-based company that created a NoSQL database that runs in-memory and supports flash, on Tuesday announced it has closed a … Read the whole story
"Transparency" is often touted in the digital advertising industry as a means of differentiation, designed to attract business in a very competitive market. The … Read the whole story
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second video and shared it across its Sour Patch Kids brand's social channels, within … Read the whole story
Just as marketers are looking for examples of how quick-thinking content teams can react to the outside world in real-time, along comes serial nipper … Read the whole story
Opera Software on Tuesday announced acquiring mobile video ad platform AdColony to spur the company's broader mobile ad growth. The deal was made for … Read the whole story
In a blog posted by iMedia Connection, Bill Guild, VP of product management and marketing at ChoiceStream, writes: "Real-time is a relative term." Read the whole story
[x+1] on Wednesday announced the launch of KeyChain, an extension of its data management platform (DMP), Origin. "KeyChain" is intended for marketers looking to … Read the whole story
Adweek has posted an article exploring the pros and cons of programmatic TV, first arguing that programmatic will take over TV, writing, "Who needs … Read the whole story
In its first-quarter financial report, retargeting platform Criteo revealed that mobile accounted for 15% of its revenue in March, up from 10% in December. … Read the whole story
The efforts are part of Baja Fresh's "Catch 2" Seafood Taco combo deal, in which consumers can mix and match seafood tacos and add … Read the whole story
Brands have been experimenting with ways to integrate television advertising across channels into search engine marketing to capitalize on the real-time influence online offers. … Read the whole story