Pandora, a large company that has been relatively quiet in the programmatic space, has made a big move toward embracing ad tech with the appointment of Jeremy Randol as its … Read the whole story
LiveRail, a programmatic video advertising supply-side platform (SSP) that many projected to go public at some point in 2014, has found its exit elsewhere. … Read the whole story
Bidstalk, a mobile demand-side platform (DSP), has plugged into AppFlood, a China-based mobile ad exchange. The mobile real-time bidding (RTB) exchange launched in April … Read the whole story
Burst Media on Thursday announced a partnership with Integral Ad Science. Through the partnership, Integral's brand safety tech, which measures media quality, will be … Read the whole story
"One of the best approaches to finding an acquisition partnership is to not look for one," said George Michie, Rimm-Kaufman Group co-founder and chef … Read the whole story
Rocket Fuel on Wednesday announced the appointment of Rhonda Shantz as vice president of marketing. She was most recently VP of global marketing at … Read the whole story
The platform, called Performly, measures ROI in terms of hard currency by examining all brand-sponsored Facebook and Twitter activity, then measuring earned media stemming … Read the whole story
A real-time, agile, content-driven strategy delivered through strategic media and brand partners isn't something you'd normally expect to hear emanating from Whitehall -- but … Read the whole story
Sony Computer Entertainment Europe Limited takes advantage of triggers with live content to help drive email opens. Michael Le, senior CRM executive at the … Read the whole story
Back in the 1950s, there was a Broadway show, "The Bells Are Ringing," with a great score that included a hit song, "Just In … Read the whole story