RTBlog
Here's something I've been kicking around, and I'm hoping you can help me jump-start it. I'm thinking it's time for a good ad technology wiki. I'm not alone. In the … Read the whole story
Facebook has begun testing the use of a "Buy" button in news feed ads and page posts. To help ensure privacy and security, Facebook … Read the whole story
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Facebook's recent psychological experiment on 700,000 unwitting users should spur the Federal Trade Commission to examine the ethical issues raised by online research, two … Read the whole story
adMarketplace has built an algorithmic bidding tool into its search engine marketing platform that pulls in business rules, such as a CPA goals or … Read the whole story
- COMMENTARY
Last week Walmart announced its own media buying exchange was in beta phase. The Walmart Exchange (WMX) shows the world's largest retailer tightening its … Read the whole story
China-based mobile ad firm AppFlood released data Thursday showing app install rates (per campaign) continued to rise in the second quarter across Africa, the … Read the whole story
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Twitter's 'everyday moments' seeks to turn those things we all do and turn them in to marketing opportunities for marketers to tap in to. … Read the whole story
Google reported revenue for the second quarter rose 22% to $15.9 billion, compared with the year-ago quarter. Aggregate paid clicks for ads served on … Read the whole story
