"Marketers envision a real-time, one-to-one future." That's the takeaway of a new study conducted by Forrester Consulting on behalf of MediaMath, a demand-side platform (DSP). The conundrum lies in the … Read the whole story
AOL UK on Tuesday announced that it will put 100% of its reserved inventory from all its owned and operated sites into AOL's demand-side … Read the whole story
Unless you're from Miami, you probably found the San Antonio Spurs' systematic dismantling of the Miami Heat in the 2014 NBA Finals to be … Read the whole story
AudienceScience, a digital ad tech company that works directly with brands, on Tuesday updated its ad management platform to let buyers tap directly into … Read the whole story
Now that we've covered the different kind of video metrics that are often overlooked -- from the content of the videos themselves, to the … Read the whole story
LinkedIn announced Tuesday it will acquire Bizo, which focused on business audience segments and marketing automation. The tools, mostly used by business-to-business marketers, enable … Read the whole story
The one thing that all of our high-tech ad targeting is not paying attention to is the cumulative experience it creates for end users … Read the whole story
AppAudience, a standalone mobile data management platform (DMP) from Human Demand, on Tuesday announced its launch partners. The news comes a little more than … Read the whole story
While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears to be … Read the whole story
AdMarketplace, a programmatic marketplace for search advertising, has announced the appointment of John Tolson as executive director of client relations and development. He will … Read the whole story
Creative hurdles for display advertising still persist, with digital story-telling having new hurdles.What is one creative key to avoid this? “Putting the users at … Read the whole story
Keek, a mobile video social network, awarded its media and marketing account to independent agency Giant Spoon, following a review. Keek members create and … Read the whole story
For some reason, the industry has embraced an ephemeral speed-dating approach that is more akin to #DTF than eHarmony. Brands are putting out APBs … Read the whole story