RTBlog
The final panel at last week's OMMA RTB in Los Angeles focused on the Facebook Exchange (FBX), and a good portion of the conversation revolved around mobile. By now you've … Read the whole story
AOL has announced the appointment of Marta Martinez as global head of video sales. Martinez will oversee all video sales and strategy efforts at … Read the whole story
- COMMENTARY
Over the past decade, we have seen the disruption of many commercial models, often credited to the Internet, but more accurately due to the … Read the whole story
ChoiceStream, a demand-side platform (DSP) for programmatic advertising, on Monday announced it has closed a $7.5 million Series B round of funding. The round … Read the whole story
- COMMENTARY
I'm a TV guy, and proud of it. I enjoy horizontally watching a slew of my favorite professionally produced TV programs, surfing the electronic … Read the whole story
Google has reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming … Read the whole story
"[Company], an expansive content site featuring a first-of-its-kind knowledge engine that powers the discovery and exploration of millions of topics..." Read the whole story
- COMMENTARY
Many brands are left scratching their heads after releasing a flood of content. Could the videos, articles and social engagement have been delayed and … Read the whole story
COMMENTARY"Banners" were barely mentioned during this session on mobile ad formats at this week's OMMA Premium display in LA event. In fact, these youngish … Read the whole story
- COMMENTARY
Forbes has posted a "primer on the progression of programmatic media, from search to TV," walking readers through the "spectrum of programmatic attributes that … Read the whole story
- COMMENTARY
One thing that's both fascinating and confusing about the Internet is the ability of each of us to create an online world entirely built … Read the whole story
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains. A new report from Forrester says that cross-channel … Read the whole story
