Real-Time Daily Issues for August 2014
Real-Time Daily - Friday, Aug. 29, 2014
2014 Summer Roundup: The Programmatic Space
Mediassociates Partners With FuturesMedia To Automate Linear TV Buying Process
Media Fragmentation Means Ad World's Future Based On Audience, Not Content
Google DoubleClick Search Releases Shopping Campaign Tools
Twitch: Another Example Of Market Without Friction
Facebook Adds Targeting Based On Connection Speed
RadiumOne Names Darcy Commercial Director, APAC
Social Nets Don't Drive TV Engagement
Real-Time Daily - Thursday, Aug. 28, 2014
Real-Time With Live Nation's Finnegan, Levine On Entering Programmatic Marketplace
Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
Future Plc Launches 'Global Programmatic Exchange' With Rubicon
Agencies Could Eye Private Marketplaces In Next 12 To 18 Months
Sojern Adds Wahi As VP, Product & Insights
Personalisation: The Delicate Balance Between Intrusion And Relevance
Eyeview Partners With LiveRamp To Bring CRM Data Online
Online Real Estate Searches Represent Golden Opportunity For Local Businesses, Brands
Real-Time Daily - Wednesday, Aug. 27, 2014
Mobile RTB Finds Its 'Prime Time,' And It's The Same As TV
Facebook Planning A DSP Launch?
Video Programmatic Advertising: More Risky Than You Think?
WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
Brands Brace For Convergence Of 'Native' & Ad Tech
Mobile RTB Spend Up 69% Quarter-Over-Quarter
MediaMath, Accordant, Integral Among Ad Tech Firms On Inc. 500/5000 List
TubeMogul Reports $28.7M Rev In Q2, Points To Hands-On Advertisers As Catalyst
OneSpot Plugs Into Facebook Exchange For 'Content Marketing Retargeting'
Millward Brown Acquires InsightExpress To Bolster Digital Measurement
Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
Product Design Firm Gets Attention of Ogilvy New York by Placing A Billboard Right Across the Street
Real-Time Daily - Tuesday, Aug. 26, 2014
As Advertisers Use DSPs To Buy Social, 'Reach Efficiency' Increases
Turn Boosts 'Programmatic TV' Offering With AdMore Partnership
Programmatic Is Ready To Deliver What Brand Marketers Want
Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
Google Flinches; Amazon Grabs Twitch's 55 Million Monthly Viewers For $1 Billion
Adform Taps MacDonald From Sizmek
The Demand Chain Is More Important Than The Supply Chain
Be Wary of Beacon Technology Hype
Amazon, Twitch Confirm Acquisition
Are Your Customers Starting To Hide From You?
Live Nation Appoints Ex-Xaxis Director Finnegan As VP Programmatic, Product Innovation
Lenovo's 'Tough Season' Is Back, And Bigger
No Need To Run From Open RTB Exchanges: VivaKi's Bertozzi
Nice Advertising Taps TubeMogul, Building In-House Programmatic Ops
Real-Time Daily - Monday, Aug. 25, 2014
Facebook 'And' Twitter, Not 'Versus'
How to Keep Your DSP Honest
Ozone Partners With AppNexus, Rolls Out Programmatic Ad Platform
Fanta's Vine-Based Comedy Series Draws Teens
The Big Real Time Data Confusion
Q&A With PubMatic's Goel On Ad Tech In APAC
Marketers Mull Ad Value Of Instagram, Pinterest
Advertising Oversaturation Hits Home
Publishing Veteran Sally Preston Joins IPG's Orion Capital As N.A. President
Programmatic Is Like A Self-Driving Car
Making The Most Of Your Online Advertising Budget
Setting Proper KPIs In A Programmatic World
Real-Time Daily - Friday, Aug. 22, 2014
'Real-Time' Marketers: Personalize Away, But Stay Out Of #Personal Space
Business Insider Takes Programmatic Private, Builds Exchange With Rubicon
Computers Versus Humans In Premium Programmatic
Tremor Taps Jha To Lead Publisher Partnerships, SSP Launch
Can You Smell That?
Marin Works To Make Search, Display, Video Advertising Methods Similar
Programmatic Infiltrates The C-Suite
Back-to-School Shoppers & Real-Time Deals
Rovio Testing 'Programmatic Direct'
Real-Time Daily - Thursday, Aug. 21, 2014
Dale Time
TubeMogul Expands Into LatAm, Opens Offices In Mexico, Brazil
Don't Strand Your Programmatic Team On An Island
IgnitionOne Appoints Former TagMan Cofounder Baron To CRO
Making Measurement Matter At Kellogg
Marketer Confidence Continues To Slide, Europe Now More Bullish Than America
Creative Director Amps Up #ALSicebucketchallenge With Flashdance Routine
In Bid To Develop Young Talent, Mindshare Focuses On 'Math Men'
Location-Based Marketing Needs Smarter App Development
Real-Time Daily - Wednesday, Aug. 20, 2014
It's The Algorithms' World, And We're Just Living In It
Clypd Adds 'Deal ID' Tech To Programmatic TV Platform
Don't Just Target The Moment: Be A Companion On The Journey
In Bid To Develop Young Talent, Mindshare Focuses On 'Math Men'
IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
Orbitz Gives Social Sharing Options Via Push Notifications
Mindshare NA In Pact With Percolate
Google's 10-Year IPO And The Parallel Between AdWords And Dutch Auction
TubeMogul Strikes Partnership With Integral For Viewability Ratings, Fraud Detection
Jelli Signs Up Emmis, Beasley Stations For Programmatic Radio Ads
Black Arrow Tech Controls Household Ad Time Cross-Platform
AOL Won't Honor Do-Not-Track Requests
Few Familiar With 'Internet Of Things'
Microsoft Brings Reddit And MTV To Xbox One, Updates Twitch
Snapchat Readies "Discovery" Service For Brands, Publishers
Real-Time Daily - Wednesday, Aug. 20, 2014
It's The Algorithms' World, And We're Just Living In It
IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
Clypd Adds 'Deal ID' Tech To Programmatic TV Platform
Google's 10-Year IPO And The Parallel Between AdWords And Dutch Auction
TubeMogul Strikes Partnership With Integral For Viewability Ratings, Fraud Detection
CPG Brands More Reliant On 'Social TV'
Jelli Signs Up Emmis, Beasley Stations For Programmatic Radio Ads
Orbitz Gives Social Sharing Options Via Push Notifications
Mindshare NA In Pact With Percolate
Real-Time Daily - Tuesday, Aug. 19, 2014
Enlist Consumers As Brand Ambassadors In 'Dark Social'
Q&A With IMS' Nancy Mullahy
AppNexus Receives $60M Investment, Now Valued At $1.2B
Nowhere To Run, Nowhere To Hide
Shift Taps Wolinetz To Lead Agency Partnerships
Black Arrow Tech Controls Household Ad Time Cross-Platform
McDonald's Goes Real-Time Mobile to Drive Store Traffic
Time-Shifting Increases, Live Viewing Doesn't, In Most Of Largest Nielsen Markets
Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%
Mobile Is Creating Needy Consumers
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