I recently spoke with Forensiq's David Sendroff, founder and CEO, and Dean Harris, the company's chief marketing officer, about digital ad fraud in the programmatic space. Rather than letting numbers … Read the whole story
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform (DSP), for approximately $230 … Read the whole story
The mantra for the digital age is "content is king." But without context, content is a king without a crown. Context is the surrounding … Read the whole story
NinthDecimal, a mobile ad platform, has entered the programmatic marketplace with the launch of a new offering, dubbed Programmatic Mobile Audience Solution. Buyers can … Read the whole story
"[Company] continues to democratize machine learning by making it easier than ever for anyone to integrate impression-level, machine decisioning into their real-time bidding system." Read the whole story
Smaato, a mobile supply-side platform (SSP), on Tuesday announced it has closed a $25 million Series E round of funding. The round was led … Read the whole story
While football, at all levels, is too far entrenched in the culture of American sports for anyone to reasonably isolate individual causes for the … Read the whole story
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of an analytics and reporting dashboard, dubbed cs.Console. The company announced the console at … Read the whole story
Mobile commerce is becoming available wherever and whenever a consumer wants it. As we get ready for the wave of beacon deployment announcements by … Read the whole story