RTBlog
"I can tell you 'exchange' is the new 'ad network'," a communications expert who works with several ad tech companies said to me. "Everyone I work with avoids the term." … Read the whole story
Viewability matters when it comes to digital advertising -- if ads are more likely to be seen, they are more likely to be effective … Read the whole story
- COMMENTARY
The advantage of working in a start-up or small agency is that while everyone has his or her specific roles, everyone is also available … Read the whole story
University of Akron students are getting a taste of real ad buying and planning. The Taylor Institute of Direct Marketing at The University of … Read the whole story
- COMMENTARY
When a phrase like "programmatic advertising" takes hold - just as "the Internet" took hold in the '90s - it tends to be wrapped … Read the whole story
SMI now captures 80% of total U.S. agency spend, coming exclusively from the booking systems of five of the six global media holding groups, … Read the whole story
- COMMENTARY
The White House recently issued a mixed report on "Big Data," stating that companies could draw on data to personalize ads or content in … Read the whole story
