RTBlog
Sizmek, an ad management platform, has made a number of moves in recent months to position itself for a programmatic future, including the launch of a team of RTB specialists … Read the whole story
Ad management platform Sizmek on Monday announced it has acquired Aerify Media, a mobile tracking and retargeting firm. Sizmek paid $6.25 million in cash … Read the whole story
- COMMENTARY
With the Internet of Things (Everything) bearing down on retailers (and everyone), marketing efforts can't just be digitally focused anymore -- they need to … Read the whole story
Mobile ad network Millennial Media on Monday reported revenue increased 18.1% to $67.3 million in the second quarter. Millennial Media has struggled to contend … Read the whole story
COMMENTARYProgrammatic ad buying began with search engine marketing. Data introduced programmatic audience buying for display, video, television and other media buys. Unlike audience buying, … Read the whole story
Dstillery, formerly Media6Degrees, is continuing its identity overhaul. The audience targeting firm on Tuesday announced it has opened a new office in midtown Manhattan. Read the whole story
- COMMENTARY
The term "real time" is already the first name on the team sheet of any brand marketer hoping to reach second-screener football fans this … Read the whole story
Searching for the latest news on George Clooney, Jay Z or Prince George of Cambridge? Microsoft has quietly rolled out SNIPP3T, an iOS app … Read the whole story
- COMMENTARY
Is viewability the solution to digital marketing's fraud and low-quality inventory problems, or just part of the solution? Read the whole story
COMMENTARYBeaconing has been the missing piece in the mobile shopping puzzle. Though based on a small piece of hardware transmission capability, beaconing is about … Read the whole story
