The new survey results from AOL, which reveal that 90% of ad buyers are using programmatic in some capacity, brought a few things to my attention. First, the report supports … Read the whole story
Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television. According to a new study from AOL, over … Read the whole story
The new open and network-based models of programmatic marketing are outperforming the old closed systems. The most striking thing about this is that many … Read the whole story
Digital ad tech firm Centro this week will announce new and expanded partnerships with several of its publisher partners, including Disney/ABC Television Group, Emmis … Read the whole story
Some 93% of companies believe data is essential to their marketing success, but on average U.S. marketers believe 25% of the data they use … Read the whole story
TubeMogul's joint book-running managers for its iPO -- BofA Merrill Lynch, Citigroup and RBC Capital Markets -- have all initiated coverage on TubeMogul stock … Read the whole story
The Wall Street Journal has posted an article saying that "ad firms are now doing their best to convince clients they have a handle … Read the whole story
Drawbridge, a cross-device ad targeting firm, on Tuesday announced the appointment of Brian Ferrario as vice president of marketing. Ferrario replaces Daryl McNutt, who … Read the whole story
If everyone has a mobile device, why is mobile marketing so difficult for marketers? Why are the companies tasked to deliver mobile marketing opportunities … Read the whole story
Apple Siri, Google Now, and Microsoft Cortana have some serious competition. The Viv Labs engineering team -- the creators of voice assistant Siri -- … Read the whole story
Dynamic Yield, an automated real-time content optimization engine, is launching a platform that enables online publishers to give readers a personalized news experience by … Read the whole story