Dale is Old English for valley, although they still use the term up in Yorkshire, England where I spent most of the last two weeks walking down them, up some … Read the whole story
Programmatic video ad platform TubeMogul on Tuesday announced it has expanded into Latin America with the opening of offices in Mexico and Brazil. The … Read the whole story
Programmatic media spend will hit $9.8 billion in the U.S. this year, according to Magna Global, proof that major brands and agencies are finally … Read the whole story
IgnitionOne has appointed Jon Baron to chief revenue officer. The London-based cofounder of attribution company TagMan will oversee global sales efforts and will work … Read the whole story
Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellogg, explains how technology and data are impacting measurement and customer targeting, the … Read the whole story
In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers … Read the whole story
So by now you've all seen hundreds of those #ALSicebucketchallenge videos, right? You know the ones. People on Instagram, Facebook and Twitter promising to … Read the whole story
The WPP shop has completely revamped its internship program to focus on the science side of the evolving agency business. The development comes amid … Read the whole story
The world of location-based data demands application performance and speed at scale, especially if such marketing initiatives want to ensure the right data is … Read the whole story