RTBlog
It was 32% cheaper to buy ads on social channels in Q2 compared to Q1, per Neustar's Q2 2014 Media Intelligence Report, released today. As was the case with previous … Read the whole story
Turn, a company with both a demand-side platform (DSP) and data management platform (DMP), has upped its ante on programmatic TV via a partnership … Read the whole story
- COMMENTARY
A recent op-ed asked the following question: After reading reports that "Procter & Gamble plans to buy 70-75% of its U.S. digital media using … Read the whole story
Despite an apparent slowdown in the expansion of the advertising economy in recent quarters, U.S. ad spending is now projected to grow 4.9% next … Read the whole story
While the television industry celebrated itself last night on broadcast television with host Seth Meyers remarking on the irony of the Emmy's honoring so … Read the whole story
Adform, a Denmark-based ad tech company, on Monday announced the appointment of Nerissa MacDonald as VP of global revenue. She was formerly associate VP … Read the whole story
- COMMENTARY
The demand chain is simplicity on steroids -identify the right message, deliver the right experience. What consumers demand (or at least want), and it's … Read the whole story
The mystery of who would acquire Twitch Interactive ended Monday after the company, along with its new parent, Amazon, confirmed the acquisition of the … Read the whole story
- COMMENTARY
Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, … Read the whole story
Live Nation, a live event (i.e. concerts) promotion company, on Monday announced the appointment of Mike Finnegan as VP of programmatic and product innovation, … Read the whole story
- COMMENTARY
I'm reporting from the Social Media Insider Summit at the Resort at Squaw Creek in Lake Tahoe. Currently I'm looking at an unobstructed view … Read the whole story
Having attracted 13.5 million views last year, Season Two of the mockumentary has been expanded to 13 total episodes (five more than last year), … Read the whole story
