Television advertising is the standard bearer for "traditional" trading, but marketers are rapidly introducing new technologies to make TV ad-buying new again. How well the reinvention works and how far … Read the whole story
Does automated ad buying mean cutting out all human interaction in the process? With the perceived economic benefits of programmatic buying, more marketers are … Read the whole story
Sociomantic, an ad retargeting firm, on Tuesday announced the appointment of Price Phillips as VP of sales, North America. He will be based in … Read the whole story
Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been … Read the whole story
Iponweb, an ad tech provider, on Friday announced it has signed an agreement to acquire Adternity GmbH, per a release. Adternity describes itself as … Read the whole story
"The marriage of [Company 1's] customized media trading technology, with [Company 2's] front-end capabilities is an extremely powerful..." Read the whole story
While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data … Read the whole story
VentureBeat has posted an article calling programmatic ad buying "advertising's new addiction," writing that it "has permeated every media platform and brand marketers are … Read the whole story
It's the latest in a string of M&A deals in South Africa, one of the fastest-growing advertising markets with projected growth of 20% this … Read the whole story
Sometimes digital marketers can concentrate on pointless questions and ignore the real lessons staring them in the face. Was the ice bucket challenge a … Read the whole story
Tablet ads, app ads and video-laden rich media handily drive performance in mobile advertising, according to aggregated Q1/Q2 metrics from ad-serving platform Medialets. Read the whole story