RTBlog
At MediaPost's recent Mobile Insider Summit in Lake Tahoe, Calif., I had the opportunity to meet Joe McCaffrey, planning director and head of social at Huge, a marketing and advertising … Read the whole story
Programmatic video ad platform TubeMogul on Friday announced it has been named a certified partner of Nielsen's mobile Online Campaign Ratings (OCR). Starcom MediaVest … Read the whole story
- COMMENTARY
Recently Ethan Zuckerman wrote in The Atlantic that he had "come to believe that advertising is the original sin of the web." It's a … Read the whole story
Data management platform (DMP) eXelate has announced the appointment of Frannie Danzinger as VP of strategic solutions. Danzinger joins eXelate from Bizo, a B2B … Read the whole story
- COMMENTARY
There is a particular school of thought in ad tech that espouses the point of view that brands should refrain from "helicopter marketing" in … Read the whole story
Rocket Fuel on Friday announced the completion of its acquisition of [x+1], a programmatic ad tech company with both a demand-side platform (DSP) and … Read the whole story
- COMMENTARY
The television industry right now is very lucky. It is being challenged by a host of technology and business innovations shorthanded with the term … Read the whole story
Neustar has partnered with comScore to bring validated Campaign Essentials (vCE) to its marketing analytics platform. Perhaps the largest aspect of the partnership is … Read the whole story
COMMENTARYMention the Search Engine Marketing Professional Organization among friends and colleagues, and you won't have positive feedback. Some call it an obsolete dinosaur. Board … Read the whole story
COMMENTARYMore routine shopping activity is migrating to mobile. As consumers continuously shop throughout The Mobile Shopping Life Cycle, various actions that have been done … Read the whole story
