"Taking programmatic in-house" is a thing -- and it might be the thing one year from now, if we are to take marketers at their word. At this time next … Read the whole story
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
Digital demand-side platforms (DSPs) have set the bar for what today's media planners and buyers require. Intuitive user interfaces, easy application of first- and … Read the whole story
Varick Media Management on Monday announced its foray into the "programmatic native" space with three major partnerships. The trading desk has partnered with Nativo, … Read the whole story
The hotel business used to be about location, location, location. Now it's about data, data, data. Unlike location, however, data alone might not ensure … Read the whole story
Google has paid an undisclosed sum to acquire Polar, a startup with technology used to poll mobile device users for their opinion on a … Read the whole story
The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the latest finding … Read the whole story
The Dodo is not extinct. Far from it -- the animal-obsessed, social media-driven content platform just secured a $4.68 million Series A funding round … Read the whole story